To what extent does digital technology affect marketing consumption of media products in the media you have studied?

Digital media is used to promote music in all institutions but in different ways. The introduction of new digital media has made the production, marketing, distribution and exchange cheaper and more available for all media institutions including the audience and this is taken advantage of. This has had both positive and negative impacts.

Major record labels such as Sony, who own Syco, appeal to a mainstream audience who use more visualisation to promote their media. They use synergy such as TV shows including X-factor to promote the music, but instead of creating new music, they use back-catalogue music so similar music is created and the music becomes blander and staler. They also use social networking sites such as Facebook and Twitter to reach out to a larger audience, and create music videos which are promoted both on the internet on websites such as Youtube, to promote the music and sell their music on websites such as I-tunes. Other technologies such as gaming for example X-box and Wii, also promote music on games such as Just Dance and Guitar Hero. The pro-umers then copy and promote their own versions using new technology which de-values the music further. Therefore, the image becomes more important than the music itself.  The audience can participate in the music produced and distributed by the labels by voting to save their acts on talent shows such as The X-Factor on both websites and through telephone or mobile, as well as leaving comments and likes on videos posted on websites such as YouTube.One Direction for example, were promotted though visualisation to appeal to young girls, and their image is focussed on and promotted more than their music. Their music is similar to those of past bands. Although they use traditional methods to produce their music, the major record labels also use new technologies to distribute and market their products. However, it is digital technology which the major labels rely in order to create big profits- owning a huge 65% of musical institutions.

Other media institutions such as Indie labels use new technology such as garageband to create their music because its cheaper, and use the internet to distribute, promote and market their music. However, they use less visualisation such as music videos and TV appearances to promote their music. Instead, they use synergy such as radio where the music is of more value in comparison to the visuals. However, they still do use visualisation such as concerts and festivals to promote their music. They also distribute their music through I-tunes and other websites. They are less profit based in comparison to the major record labels, and own only around 20% of all music institutions. Therefore, although Indie records use more new digital technology to produce their music but does not use as much synergy than record labels so they do not earn as much profit.

In conclusion digital media is important for helping creating cheaper music as well as advertising, marketing and distributing the music. This is how profits are made by the music institutions.

Harry Brown Analysis

 

We analysed clips of Harry Brown and test our termininology by giving the correct term used to describe certain features within media and screen shot demonstration of these techniques. This was completted by both Debbie. We struggled with some so from this I have learnt to improve my terminology and I could improve this simply by looking back through this post.

Stereotypes of homosexuality

 

These are the stereotypes of homosexuality which we gathered and find are portrayed in TV dramas.

Framework of Analysis Revision

 

To help improve our our exam results we revised and looked over particular areas within the exam before taking notes from a clip and ordering them and explaining it for the framework for analysis.

Representation of sexuality in TV Drama

In TV drama, a characters sexuality is not presented unless the character is supposed to be portrayed as gay or lesbian. This is because society (the audience) immediately expects the character to be hetro-sexual as this is the 'normal' expectation of society. Characters who do not match society's expectation of sexuality are either represented as a victim or a promiscuous- most of whom are teenagers due to their rebellious behaviour. Examples include Naomi and Emily in 'Skins' who were too afraid to admit their sexuality, and are shown as victims as they appear to only be doing things together alone in secret. This is shown especially in the scene which they post their hands through the dog flap to hold hands. This is also shown as they try to cover up their sexuality by flirting and having sex with the opposite sex. Captain Jack Harness from Dr.Who on the other hand, is represented as a promiscuous character as he is shown to be flirting with both men and women. His sexuality is shown to represent his rebellious personality.

Feedback from Mock

 

To practice for our TV Drama exam we did a mock to see what level we are currently sitting on and what we can do to improve this grade. In my mock exam I got a 31/50 marks which is a low C grade or mid level 3.